Total QualityManagement


One organization that has been promoting the philosophy of Total Quality Management, is the “W. Edwards Deming Institute at Clemson University” which supports “The Deming Electronic Network (DEN) . Additional information may be obtained at this site. The aim of the institute is to “foster understanding of The Deming System of Profound Knowledge to advance commerce, prosperity, and peace”.

The following is excerpted from Chapter Two of OUT OF THE CRISIS by W.Edwards Deming (see end of excerpt for more information).


Condensation of the 14 Points for Management

1. Create constancy of purpose toward improvement of product and service, with the aim to become competitive and to stay in business, and to provide jobs.

2. Adopt the new philosophy. We are in a new economic age. Western management must awaken to the challenge, must learn their responsibilities, and take on leadership for change.

3. Cease dependence on inspection to achieve quality. Eliminate the need for inspection on a mass basis by building quality into the product in the first place.

4. End the practice of awarding business on the basis of price tag. Instead, minimize total cost. Move toward a single supplier for any one item, on a long-term relationship of loyalty and trust.

5. Improve constantly and forever the system of production and service, to improve quality and productivity, and thus constantly decrease costs.

6. Institute training on the job.

7. Institute leadership (see Point 12 and Ch. 8). The aim of supervision should be to help people and machines and gadgets to do a better job. Supervision of management is in need of overhaul as well as supervision of production workers.

8. Drive out fear, so that everyone may work effectively for the company (see Ch. 3).

9. Break down barriers between departments. People in research, design, sales, and production must work as a team, to foresee problems of production and in use that may be encountered with the product or service.

10. Eliminate slogans, exhortations, and targets for the work force asking for zero defects and new levels of productivity. Such exhortations only create adversarial relationships, as the bulk of the causes of low quality and low productivity belong to the system and thus lie beyond the power of the work force.

11a. Eliminate work standards (quotas) on the factory floor. Substitute leadership.

b. Eliminate management by objective. Eliminate management by numbers, numerical goals. Substitute leadership.

12a. Remove barriers that rob the hourly worker of his right to pride of workmanship. The responsibility of supervisors must be changed from sheer numbers to quality.

b. Remove barriers that rob people in management and in engineering of their right to pride of workmanship. This means, inter alia, abolishment of the annual merit rating and of management by objective (see Ch. 3).

13. Institute a vigorous program of education and self-improvement.

14. Put everybody in the company to work to accomplish the transformation. The transformation is everybody's job.


Excerpted with permission from OUT OF THE CRISIS, copyright (c) 1986 by the W. Edwards Deming Institute.

All rights reserved. Permission is hereby granted to print a single copy of this material for personal, scholarly, non-commercial use provided such copy includes the text in its entirety and the copyright notice stated above. Any other use requires written permission in advance from the publisher.

Published by the Massachusetts Institute of Technology, Center for Advanced Engineering Study, Cambridge, MA 02139, (E-mail: CAES-COURSES@MIT.EDU)

Additional information may be obtained at the Clemson University site: “The Deming Electronic Network (DEN) . This web site network “ has been established to assist the W. Edwards Deming Institute (WEDI) in meeting. its Aim: To foster understanding of the Deming System of Profound Knowledge to advance commerce, prosperity, and peace. “

“The DEN is administered with the support of, but independently from, the WEDI and its board of directors. The DEN is a communications infrastructure for the WEDI and its board, but does not represent or speak for them.

The DEN is a volunteer-based, noncommercial electronic communications resource available internationally to individuals and organizations interested in the past, present, and future of Dr. W. Edward Deming's System of Profound Knowledge and related philosophies”.


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